Social Media Strategy for Avril Cosmétique
Week Project at École Supérieure de Publicité, Lyon, Project Manager
The Lyon shop (Westfields La Part-Dieu) of Avril Cosmétique gave us the project to build a new communication strategy to increase the engagement rate and sure, the store attendance.
We recommended to them to make visible all the very usefull information like the phone number, the mail address, and the location. 📍
In addition, we preconized some stories "à la Une" to prompt the user to click on it (increase the engagement ^^)
And sure, some catchy slogan : 🌸 Le naturel se révèle en avril 🌸 to make a wink at the name brand, it wants to convey a natural and floral image.
Our concept for the shop ? LESS IS MORE ⭐️
The team is deprived from communication service ; each shop has to manage its own profile. So we have to find easy but aesthetic ways to permit us to lead their own communication, by being efficient and relevant.
With my team, to illustrate this concept, we took some pictures and explain to the client :
"These photos are very pretty no ? But, over all, they are easy to set up ! Colored paper, pick some flowers 🪻 you find on the way to work
or cut an apricot 🍑, and the magic happens" 🪄
By understanding the client need and his problematic, we won the school competition 🏆and the Avril Cosmetique shop left with a new concrete strategy, corresponding to its identity and its means. 💐
